Feiying Fan is a New York-based art director and designer working across fashion, luxury, and beauty.
She can be reached at
Hello(at)FeiyingFan.com
Bergdorf GoodmanPrinted Chapter Books2020-Present
Details
Layout design for Bergdorf Goodman’s ongoing printed chapter books, developed to translate the retailer’s editorial voice into a tactile, collectible format. Working across imagery, typography, pacing, and print composition, each volume balances minimal restraint with elevated visual storytelling, creating a publication system that feels both contemporary and timeless.
Bergdorf GoodmanRick Owens Exclusive Launch Campaign
2025
DetailsTo celebrate the release of a hand-selected edit from Rick Owens’ Fall 2025 collection, Bergdorf Goodman unveiled the collection exclusively at its Fifth Avenue flagship. The launch included a full window takeover and a digital campaign designed to bring the store’s elevated in-person experience to a wider audience while reflecting Owens’ distinct aesthetic.
NEIMAN MARCUSNeiman Marcus 2026 Spring Campaign
2026
DetailCreative design and post-production direction for Neiman Marcus’ Spring 2026 campaign, spanning visual design, on-set creative support, edit pacing, color grading, and music direction. Shot across expansive desert landscapes, intimate interiors, and architecturally rich environments, the campaign was developed around the perspective of a globally minded, well-traveled woman moving fluidly between cultures, destinations, and moments of leisure..
Bergdorf GoodmanPre-Fall Essentials Campaign
2026
DetailsArt direction and digital design for a Pre-Fall 2026 essentials campaign, focused on refined wardrobe staples through a restrained and architectural visual language. Shot within minimalist interiors framed by soft natural light, rich drapery, and sculptural furniture, the imagery emphasized silhouette, texture, and quiet precision.
Working across image direction, casting, and visual pacing, the campaign balanced ease with sophistication—presenting elevated everyday dressing through a lens that felt intimate, polished, and understated.
Bergdorf GoodmanThe Bergdorf Soirée
2025
DetailsCreative design and post-production direction for Bergdorf Goodman’s 2025 holiday campaign, The Bergdorf Soirée—a cinematic celebration of New York during the holiday season. Inspired by the glamour of late-night invitations, fashion, and festive city rituals, the campaign transformed Bergdorf Goodman into the backdrop for an elevated evening in Manhattan.
Bergdorf GoodmanEvening Lookbook
2025
DetailsArt direction and digital design for Bergdorf Goodman’s 2025 Evening Lookbook, capturing formal dressing through the lens of modern New York elegance. Shot across downtown streets, sculptural interiors, and quiet architectural spaces, the imagery balanced cinematic restraint with moments of glamour and precision.
Working across casting, image direction, and visual sequencing, the lookbook emphasized silhouette, movement, and atmosphere—presenting eveningwear in a way that felt polished, confident, and deeply connected to the rhythm of the city after dark.
Bergdorf GoodmanBG Gallery 2022
2022
DetailsDigital design for Bergdorf Goodman’s BG Gallery, spotlighting a curated edit of avant-garde designers such as Comme des Garçons, Maison Margiela, Simone Rocha, Junya Watanabe, and Chopova Lowena through a restrained yet experimental visual language.
Saks Fifth AvenueSaks Fifth Avenue 2026 Spring Campaign
2026
DetailsCreative design and digital art direction for Saks Fifth Avenue’s Spring 2025 campaign, positioning Saks as the destination for dressing across every moment of modern life—from everyday city dressing to destination travel and evening occasions. Framed through the concept of “runway to runway,” the campaign followed a cast of distinct personalities moving fluidly between spaces, styles, and experiences.
Working across visual direction, on-set creative support, edit pacing, color grading, music direction, and campaign storytelling, the imagery balanced fashion aspiration with a sense of ease and accessibility. Set within transit-inspired environments and cinematic lifestyle moments, the final campaign created a polished yet dynamic world that reflected Saks Fifth Avenue’s expansive luxury offering.
Bergdorf GoodmanRick Owens Exclusive Launch Campaign
2025
DetailsArt direction and editorial design for a Miu Miu Spring 2024 Lookbook, exploring the tension between luxury styling and deliberate rawness. Shot within sparse, everyday interiors with minimal staging, the imagery embraced awkward composition, direct flash, and an intentionally unpolished atmosphere to highlight Miu Miu’s offbeat femininity and irreverent approach to dressing.
Working across casting, styling direction, image sequencing, and visual treatment, the project balanced vulnerability with attitude. Creating a stripped-back visual language that felt intimate, instinctive, and quietly subversive.
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